Tuesday 11 August 2009

Shifting Trends!






Fashion designers, fashionistas, and those involved in the fashion industry at large will agree the only constant thing in this dynamic industry is CHANGE, Changing trends and designs is definitely the way forward for 21st century designer.
It is an undeniable fact that there has been an upsurge and an increase in demand for African fashions all over the world and African designers through their designs reach across borders of national origins and engage bi- and multicultural individuals who have a desire to stay connected to their African roots or be a part of the African experience! So these days it is all about African designs with an attitude – ‘The Afritude’
From the hinterlands to the coast, the villages to the major cities it is hard to come by young people who are not interested in fashion.
Very often they look to the West, for inspiration, be it from the fashion houses in Paris to the streets of Hollywood.
However, there has been a shift in trends… from ‘western contemporary’ to chic and bold African!


From the glorious prints to the intricate designs it seems even A List Celebrities cannot wait to showcase the beauty of Africa inspired clothing & accessory designs. Fergie, Estelle and Ashley Judd are some of the celebrities who have made headlines with their outfits…this makes me wonder if this isn’t a sign of what glam trends in Hollywood will be a couple of years from now?

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